All case studies
ClientPilot AIDemo build · fictional business, simulated data

A form fill becomes a booked appointment. Nobody touched it.

AI intake that answers from the business’s own documents, follows up by SMS, and books the calendar — with a visible audit trail for every step.

RAG with citationsWebhook automationSMS follow-upCalendar bookingKnowledge baseReact + TypeScript

Live demos are password-gated — request access via WhatsApp, takes a minute.

ClientPilot inquiry detail with AI reply and automation thread
ClientPilot inquiry detail with AI reply and automation threadReply cites the clinic’s own policy PDF10 automated steps, timestampedThe Google-Calendar event it created
One inquiry, fully handled: grounded reply, SMS, and the booking card — with the trail alongside.

The challenge

The office manager’s day is a queue: read the inquiry, look up the policy, write the reply, chase the booking. Multiply by fifty a month and intake becomes a part-time job nobody was hired for.

Automation without evidence is a hard sell — the owner has to be able to see what the machine said and where the answer came from before they trust it with clients.

The solution — three decisions

01

Citations as a first-class UI element

Every AI reply carries a small source tag naming the document and page; clicking opens the exact passage. Grounding is visible, not claimed.

02

The automation thread

Webhook fired → reply drafted → SMS sent → booking created — rendered as a stitched vertical trail with timestamps. It is the “nobody touched this” proof, replayable on camera.

03

Escalation as a feature

Clinical and claims questions are deliberately held for staff with a visible reason — the assistant knowing what not to answer is part of the pitch.

How it works

Flow diagram: the inputs listed first feed into the ClientPilot engine engine in the middle, which produces the outputs listed last.

In

Intake formwebsite + lead forms
CRM webhookcontact record created

ClientPilot engine

Knowledge base12 indexed documents
RAG reply draftercitations to the page
Automation enginetimestamped step thread

Out

Email replygrounded, cited
SMS follow-upbooking link included
Google Calendarevent created

The demo implements this shape end to end with a simulated service layer — the “extend for production” section below lists what swaps in for live deployment.

Product tour

Client-side SMS thread in a phone frame
Client-side SMS thread in a phone frame
What the client sees: a specific, document-grounded answer arriving by text, with a booking link.
Source passage dialog
Source passage dialog
The citation moment — the exact passage from “Insurance & Direct Billing Policy.pdf”, page 2.
Pipeline dashboard with conversion funnel
Pipeline dashboard with conversion funnel
Intake at a glance in the demo dataset: 94% auto-replied, a funnel where every stage is smaller than the last, and IDs that track time.

What the demo shows

  • The same inquiry visible on both surfaces — client phone and staff CRM
  • An SMS thread rendered natively, typing indicators and all
  • Inbox rows whose reference IDs descend with recency — the details technical buyers check
  • A knowledge base with indexing states powering every answer

Under the hood

  • Inquiry templates with per-template message variants keep 50 mock inquiries free of duplicate rows
  • Escalation logic models a real routing decision: clinical/claims topics never get auto-replies
  • A single automation-event model renders both the per-inquiry thread and the 30-day activity feed
  • Funnel math is computed from the same store the tables read — every KPI reconciles

Built as a demonstration — on purpose.

Demo Physio Clinic is fictional and labeled as a demo on every screen. Nothing here is presented as client work: no client names, no outcome metrics, no testimonials. The proof is the running product — open the live demo above (password on request) and check every claim.

What I’d extend for production

  • Real RAG over uploaded documents with chunk-level citation offsets
  • Twilio SMS + Google Calendar integrations behind the same event model
  • Feedback loop: staff edits to drafts fine-tune reply style